Businesses large and small, both established and start-up, can all benefit from an increase in online business attention. Using digital marketing techniques enables a business of any size to reach a much larger audience in a more cost-effective and measurable way. It also enables you to reach beyond the footprint of traditional advertising with no geographic boundaries. Here are three tips for establishing a stronger online business presence.
1 Evaluate and improve your website
First impressions can be a powerful thing when it comes to a business website. You have mere seconds to make a strong impression. Your website homepage is basically your online business card and an important part of increasing your online business presence. If your website is polished and professional-looking, is fast-loading, and easy to navigate, it will help you build a positive online image. Website visitors want functionality and usability. The design should be so that it’s easy for visitors to find what they are looking for. If a visitor is not impressed, they will leave the site immediately. In addition to the overall look and user-friendliness of the site, be sure it’s mobile-friendly. Statista Research reported that mobile accounts for slightly more than half of the web traffic worldwide.
2 Create Content
A strong online marketing strategy to increase online business attention begins with creating relevant content. Content not only helps you connect with your target audience but is an important way to bring in leads and influence purchasing decisions. Quality content is an important and economical way to draw traffic to your website. It is also an important part of any Search Engine Optimization (SEO) strategy. Once you create content, turn your focus to sharing it. You can do this in the form of a business blog, through social media, and even as a contributor to other websites. All of these efforts will help generate attention and get more clicks to your site.
3 Engage on social media
A strong social media presence is imperative for a successful business or brand. A 2020 survey reported by Statista Research stated that 51% of respondents stated their purchasing decisions were influenced by social media ads and posts. That number is even higher for millennials and Gen Z. As mentioned above with a website, you only have a few short seconds to attract attention and engage your audience online. This goes for utilizing social media as well. It’s important to match your social media choices with your demographic. According to Khoros, a pioneer in digital customer engagement, here are some highlights from their guide to 2021 social media demographics.
- Facebook has 2.7 billion monthly active users.
- 86% of people ages 18-29 use Facebook. 77% of people ages 30-49 use Facebook. 51% of people ages 50-65 use Facebook. 34% of people over 65 use Facebook.
- On Average, Facebook users spend 35 minutes a day on the platform.
- Instagram has over 2.35 billion monthly active users.
- 67% of people ages 18-29 use Instagram. 47% of people ages 30-49 use Instagram. 23% of people ages 50-64 use Instagram. 8% of people over 65 use Instagram.
While Facebook and Instagram boast the most active users, there are other platforms to consider as well based on your target market. Check out the demographics for Pinterest, Twitter, LinkedIn, YouTube, and Snapchat in the Khoros 2021 Social Media Demographics Guide. While not listed in the Khoros guide, TikTok was the most downloaded app in 2021, followed by Instagram and Facebook. You can find data on the rapidly growing Tik Tok, as well as WhatsApp, and Reddit, in this Pew Research Center report. Find more statistics ranking YouTube and Whatsapp near the top as well from Search Engine Journal.
Remember that your engagement will be different on the different platforms you use. The most important thing is to be consistent with your presence.
It’s time for small business owners to increase online business attention!
It’s critical to the success of any business to have a powerful online presence. This will enable you to reach more people, showcasing your products and services to a wider audience. You will generate more leads and increase sales. Remember to keep your content fresh, engaging, and consistent for increased visibility online.
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